Build Websites, Optimize Content, Create Traffic and Sell Them at a Profit

   With a little creativity, lots of hard work and research, you can build websites and make them worth any well-meaning buyer's time by optimizing content and creating traffic to and from those sites, and voila, pretty soon you'll be selling websites like hotcakes! 

1. Deciding what website to build 

First and foremost, decide for yourself what website you want to build. Websites are not only about the aesthetics. Your audience will want to see substance in the content, thus, you need to build that content onto the website for you to even begin to dream that someone will buy that website. What do you know? What can you share in a website that you are an authority on and which will have value for somebody else? 

Do your share of the content work by researching, reading and building your knowledge base, joining online forums and networks, brushing up on your research and writing skills, and acquiring a level of competence and authority on what you are talking about in your site or sites. 

2. Targeting your market 

Think: who will want to visit your website and will that visitor have a need or a use for the contents of that site? Put yourself in the proper perspective: your website buyer will need to have a site that will sell his product or service. So you need to put yourself in the shoes of the end-client, the final user of the information on the site and the one who will make a decision later to buy the product or not. This puts in high priority your website buyer's interests - selling his product or service. 

Now that you know your target market - the end-client and the seller selling to that end-client, consider both of their needs. Do extensive research on the product or service or the industry of your website buyer https://yoo.rs/. Then try to find out everything also about the peculiarities of his end-clients, what they want, what they look for in products or services, what are their buying points, as these will have to be incorporated into the contents of the site you are building.

3. Building the brand 

The question that you must answer here is: what image do you want the website to project to the end-clients? Will the site tell the clients that the products or services featured therein will be the answer to those clients' questions, wants, needs? Will the site make the clients remember the products or services as something they can rely on, something they absolutely must have, something they can have a bit of a stake on? Build the brand. 

4. Optimizing content 

Optimize the content, build in keywords for search engine optimization that will enable the site to pop up on search engines and be worth visiting. Make the site worth any advertiser's money. Drive traffic into the site. Research: where will the site get its traffic and try to diversify.

5. Selling the site 

Try and calculate how much the site is or will be earning in revenues from traffic, ad placements, etc. and factor these into the selling price. Don't forget to add a margin for all your efforts at building and making the site authoritative and market-worthy. Then drive home the point to your target market, the website buyer. Sell it!

In social media, content is king. The content you share online ultimately determines your social media success. If you aren't sharing relevant, engaging content with your fans and followers you aren't supplying value or giving your audience a reason to connect with you online. Good content is the backbone of any social media strategy, and it is impossible to excel in the social sphere without it. So where does good content come from? There are two options: you create it, or you curate it.

Content is the currency of the social web, and creating good, original content is always the best way to go. However, creating valuable and compelling content may present a challenge for many businesses. Therefore, more and more brands are trying to establish themselves through content curation - rather than creation.

Marketing expert Rohit Bhargava defines a content curator as:"someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online."

According to a recent eMarketer report, 85% of marketers curate content in order to establish thought leadership. However, while content curation is a good way of supplying your online audiences with relevant content, sharing someone else's content does not make you a thought leader.

Time is money, and since creating good content takes a lot more time than curating it, many businesses and marketers are sharing curated content and confusing the resulted attention with thought leadership. There are billions of content pieces shared on the Internet daily, and sifting through the noise to find the "needle in the haystack" can be difficult and superfluous. Therefore, content curators are valued for what they discover and share - that's it. They are not valued for their own perspectives on a subject matter, and thus cannot be considered thought leaders.

According to "Thought Leadership Marketing is an Oxymoron" there are three key tenants of thought leadership. They are as follows: thought leadership is recognized, thought leadership is expansive, thought leadership is pushing boundaries.

Content curation, though valuable, is not a marketing shortcut. Your prospects connect with you online because they want to learn more about you. They want to know your views on a certain industry. However, when you simply curate the content of other's your audiences doesn't learn anything about you, your brand, or your thinking. Curating content doesn't set you apart, because everyone else is doing the same thing. If you want to stand out and reach your audience you need to create content - not just curate it.